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Amber-Lifestyle-3.jpg

#BeAGoodWheel


THE #BEAGOODWHEEL CAMPAIGN

Thank A Good Wheel

Encourage Others to #BeAGoodWheel

Win Prizes!

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#BeAGoodWheel


THE #BEAGOODWHEEL CAMPAIGN

Thank A Good Wheel

Encourage Others to #BeAGoodWheel

Win Prizes!

When riding with others, we all seek a good wheel: the person who holds a good line, shelters you from the wind, and guides you around obstacles.

A good wheel can get you through the toughest moments and can make possible the best ones.

We know who they are. Let’s take a moment to thank them. 

SHARE YOUR #beagoodwheel STORY: THANK a good wheel & WIN prizes! 

Through the month of November and in the spirit of Thanksgiving, let’s give thanks for the Good Wheels in our lives and encourage more folks to #BeAGoodWheel for others.

Here’s how:

  • Post a story about a time someone was a Good Wheel for you on Instagram, Twitter, or Facebook.

  • Tag that person and use the hashtag #BeAGoodWheel. (Be sure to set the post to "public.”)

  • Every week through the new year, we’ll award prizes to selected #BeAGoodWheel posts!

  • Prizes include fine goods from Cannondale, Fabric, Unior USA Tools, Athlos Sports, and more!

Even better, you can thank a Good Wheel by gifting them a custom Good Wheel Kit by Athlos Sports.

THANK A GOOD WHEEL WITH A NEW KIT

What better way to thank someone for being a Good Wheel than to surprise them with a kit that encourages others to #BeAGoodWheel? Send one of these beauties to someone who may not even realize how much you appreciate them. Every time they wear it, the kit will remind them that they are appreciated, plus it will remind and encourage others to #BeAGoodWheel too! The design represents a light in the dark emanating from the heart and encourages all to #BeAGoodWheel with high-visibility neon coral. Click here to access the store! OR post about a Good Wheel in your life and use #BeAGoodWheel for a chance to win a kit or other prizes!

 Image by Jordan Clark Haggard for Cannondale.

Image by Jordan Clark Haggard for Cannondale.

Back in the early days, when we were both still students and had just met, my husband-to-be and I were riding our bicycles together on one of the classic climbing loops near campus. After taking a pull, I moved into his draft. We had only been on a handful of rides together, and I was still relatively new to the sport. He turned to me reassuringly and said: “You can trust my line. I'm a good wheel.” Then, joking but not joking, he added: “That's a metaphor for life.” We laughed, but he spoke the truth.

I've been lucky to have encountered many Good Wheels in my life—friends, teammates, competitors in the peloton, and even strangers on group rides—across a handful of continents over more than a decade as a professional cyclist. 

Being a Good Wheel extends far beyond the bike. Many of the incredible humans with whom I've had the honor to race have also been Good Wheels in friendship and life as much as in cycling. The Good Wheels in my life ground me and remind me of what's really, truly important. And some of them aren't even cyclists. 

The mission of this campaign is to recognize and thank the Good Wheels out there.

Goodness knows we could use more of them.

Banner image (top) by Paris Gore for Cannondale.