These folks are amazing. True story: I went out and asked them to work with me. I'm picky. I like working with good people and only use products that really concretely improve health and happiness for athletes and people. You may have noticed that every single one of my partners supports at least one of the Four Pillars in some way. It's no coincidence. These guys and gals value health, community, stewardship and bicycles, too, and now we get to share all that good stuff with you!